Insights
Practical Resources for Local Businesses
Actionable advice on lead capture, follow-up, and digital systems for businesses in Central Kentucky.
Websites
Why a Facebook Page Is Not a Complete Website for a Local Business
Social media is great for awareness, but a dedicated website is essential for capturing leads and converting visitors into customers.
Lead Capture
How Local Contractors Can Turn More Website Visits into Estimate Requests
Simple changes to your website's layout and calls-to-action can dramatically increase your conversion rate.
Reputation
When Automated Review Requests Make Sense
Learn how to ask for reviews at the right time without annoying your customers.
Follow-up
How to Reconnect with Past Customers Without Sounding Spammy
Practical strategies for database reactivation that generate goodwill and new jobs.